Social media marketing: how it changed businesses

Social media marketing is a tactic that’s impossible to look past today where nearly half of the world’s population are on at least one social networking platform.

Establishing your brand on the right social media platforms takes fairly less effort compared to other kinds of marketing strategies we have today; however, it will take you a long way when carried out properly.

Google Ads in Sydney and in other areas where competition amongst businesses is always tight involves a lot of planning, creativity and getting to know both your potential customers and current clients.

It may seem like a lot of work at first but once you get your brand out there and get yourself clued up on what your target audience wants, the rest will be a cinch. Here are several facts about social media marketing and why it’s been a gamechanger in the advertising industry.

It keeps your brand relevant and up to the minute

Being on social media gives you the chance to capitalise on the latest trends—this is especially effective for businesses that are aimed at millennial consumers.

Opting for social media marketing also means you’ll be in the loop with what people say about your brand and how your competitors are doing. This will give you the convenience of overseeing the things that work wonders for your brand as well as those that aren’t working, bringing loads of opportunities for further enhancements.

It allows one-one-one engagement with your audience

One thing that sets social media apart from any other marketing platform is it allows brands to directly get in touch with their audience.

Beyond the engaging, well-thought-out promotional materials that a business puts up on their profile, they’ll be able to answer a customer’s questions and respond to complaints and other issues anytime and anywhere.

Your brand’s social media profile acts as a place that accommodates every exchange between you and your audience, including feedback, questions and complaints without the need to scroll through long emails.

Platforms like Facebook and Twitter can fill you in on what your consumers are thinking about—then act on these pieces of info to improve your brand.

It lets you track results

Adding to the previous points, social media marketing allows you to track the results of your posts and tweak your strategy according to all these data.

Eventually, you’ll get a good grasp of the kind of posts that garner lots of engagements as well as the ones that flop. This makes planning your social media campaign a lot less tricky. Compared to other marketing strategies, it’s easier to get into the swing of things in social media marketing.

It’s interconnected with other internet marketing strategies

While it’s debatable whether social links contribute to search engine rankings or not, professional SEO specialists in Sydney have stressed that having a strong social media presence can significantly increase website traffic.

Having a formidable social media presence also helps if you’re employing other strategies such as video marketing and content marketing.


We at Rocket SEO can come up with the right social media marketing strategies and help you along the tricky process of establishing your brand on Facebook or Instagram. Give us a call on 1300 782 928 to get started!