Having a search engine optimisation strategy is a great way to keep the online presence of your business healthy. There are many tactics that you can use to continue to reap the benefits of SEO. But, SEO in Sydney is also constantly changing and old strategies are constantly being tossed aside in favour of new SEO strategies so that businesses can keep their precious Page 1 positions.
But, throughout the history of SEO, there have always been those tactics that need to be avoided at all costs. If you want to keep your SEO fresh and healthy, here are some of those broken and outdated tactics that you shouldn’t be using.
Keywords are one of the things that make up SEO. Keywords are the words and phrases that help your website get recognised by Google. That would mean that the more keywords you put into your copy, the better your website will look for Google. Unfortunately, this is not the case.
Google can see when you’re trying to cram as many keywords as you can into your copy, and it will penalise you if you put in too many keywords in close proximity with each other. Not only that but trying to cram as many keywords as you can into a paragraph or two of text makes your copy very difficult for your readers to understand. When putting keywords into your copy, make sure to space them all out so that your copy isn’t penalised by Google and is easy to read.
Writing for Google rather than your readers
This point shares some relevance with the previous point, as keyword cramming is an example of writing for Google rather than writing for your readers. The evolution of SEO is a result of the evolution of Google, and the development of Google has meant that it can pick up less obvious keywords than it used to be.
Whereas previously, you had to be very exact as where your keywords were placed in order to get them noticed, Google can now pick up your keywords if they’re separated by spaces, letters and even other words, making it much easier to properly incorporate keywords into your copy.
Creating a page for every single keyword variation
When SEO began, the way to get your pages recognised by Google was to create a page for every single variation of your keywords. However, over the years Google developed RankBrain, which is Google’s artificial intelligence (AI) system.
RankBrain is able to help Google with many different things, including ranking pages based of the number of keywords. This means that although RankBrain helps Google pick up keyword cramming and other inconsistencies, it also allows your keyword placement to be more spaced, fluid and readable.
At Rocket SEO, we’re always on top of the constant evolution that both Google and SEO go through, and we utilise that knowledge to keep the online presences of many businesses relevant and healthy. If you like to find out how we can improve the online presence of your business through SEO, give us a call on 1300 782 928 today.