Why local SEO is the first step to growing your business

For start-up business owners, it can be difficult to establish a strong online presence, especially if you’re competing against large multinational brands.

However, grabbing the attention of a substantial share of the market is possible with local SEO. But before we dig deeper into this, let’s have a brief overview of what this marketing tactic is all about.

What is local SEO?

With Google pursuing to create a user-centred search engine, the SEO landscape continues to evolve.

One of the algorithms that internet marketers need to keep up with is website optimisation for local searches. Local SEO is a digital marketing strategy that can boost your online presence in a particular location.

At present, most customers use the internet to find businesses that offer the products and services  in a specific area. If your brand does well in SEO, your website will be among the top results, making your business a better option.

How can local SEO grow your business?

Customers are the lifeline of a business. The more customers you have, the greater your opportunities are for sales, growth and expansion.

With the volume of online search increasing day by day, it’s high time for your business to take advantage of this through local SEO.

To boost your online visibility, opting for local SEO in Sydney and other commercial areas will increase your website’s traffic.

This will then allow you to find prospects and convert these leads into customers. Once you’ve established a following, it’ll be easier to grow your business and start engaging with customers outside your locality.

With the various digital marketing strategies available today, all we can do is keep up and continue to look for the most effective business tactic to stay in the competition. A great way to start is by entering the world of local SEO.

At Rocket SEO, we can optimise your business listings, manage your ratings and reviews, enhance your local citations and provide you with quality backlinks to boost your search engine ranking and attract local customers.

If you need professional services for local SEO in Canberra and its surrounding areas, give us a call on 1300 782 928 now!

How to use Facebook to improve SEO

There’s no doubt that social media has an incredible reach in influencing people around the world. In 2017, 71% of internet surfers are users of social media, and will only increase in the years to come.

It can be assumed that a majority of them are Facebook users since 2.46 billion people have accounts on this platform. This paved the way for businesses to easily advertise their products and services to possible customers.

Search engine optimisation (SEO) specialists took advantage of social media’s global reach and how it can have a substantial effect on SEO, even though it doesn’t directly manipulate Google’s ranking factor.

With Facebook, people can connect to different brands, which in turn, gives them access to product information and promotional campaigns provided by said brand.

How does Facebook help improve SEO?

Most companies have already integrated social media marketing in our SEO strategies–which ultimately proves how helpful Facebook can be. The thing is, it’s not as easy at it may seem. Much like our SEO strategy, one must follow a set of guidelines in order to achieve the desired results.

Let’s go over the basics.

Acquiring a network of audiences

For Facebook to have an influence on SEO, a network of various audiences must be established first. Since everyone on Facebook is interconnected to each other, boosting your brand’s reputation has never been easier.

Users of this platform love to share any post they’re interested in. This gives way to the brand’s visibility once shared. This ultimately urges potential customers to search the brand’s name on Google.

Building links and keywords

As you already know, links are crucial in letting brands be known across all media platforms, Facebook being one of these. Including backlinks in your posts on Facebook will help bring brand awareness and increase website traffic. The sudden gush of activities on your website allows Google to move your site’s search ranking higher.

To attain this, you should be creative and strategic in including keywords and backlinks in order to garner your desired results.


In managing a business page on Facebook, or any other social media, one always has to stay on top of trends and issues to maintain a good flow of content for an existing audience. Through this, you can maintain your brand’s relevance and let your audience know your progressive efforts as a company.

Every post you write must be of quality. That includes strategically placed keywords and links that will entice your viewers as they click through them. Keeping your audience entertained and informed about your products and services is the best way to prevent them from unfollowing your page, which is very crucial for a thriving business.

We at Rocket SEO understand the correlation between social media platforms like Facebook and search marketing. We have the most effective approach in building the right plans that will get your website on the first page of Google.

With these systematic methods, we guarantee you’ll get the best possible ranking for your website as well as product visibility. Give us a call today on 1300 782 928 and get started!

A guide in choosing the right SEO company

Search engine optimisation (SEO) has become crucial in setting up a business; both locally and internationally. With SEO, customers look for you, not the other way around. Whereas you annoy users by flaunting your services through numerous ads all over the internet. It’s not as effective as before because of ad blockers as well as having a bad reputation for being untrustworthy.

But employing the service of an SEO company doesn’t necessarily determine the success of your business. There are companies who will lock you in on a contract of which you can’t back out of. Others aren’t even effective at all; leaving your website lying on the same rank in the duration of their services.

Choosing the right company that does SEO in Sydney is imperative for your business’ success. Here are a few guidelines how to do so.

Ask the right questions

Ask everything you need to know about the process, pricing, agreement terms, expected results and many more. As a client, it’s highly advised that you bombard the SEO company any questions regarding their work. Not only will you be well-informed, but the fact that they’ve accommodated and entertained your questions patiently proves them to be legitimate and trusted in the field of SEO.

Look for results and client testimonies

Most of the time, companies will only say what their clients want to hear. Deviate and save your money from deceitful companies who ‘guarantee’ that you’ll end up in page one of any search engine. You can easily confirm their credibility by asking for client testimonies and proven results.

If they’re already in the SEO business for quite a while, you can safely assume that they’re experienced and already know the ropes in handling multiple industries. With this information, you can have an idea on how passionate they are in providing SEO and Google Adwords Marketing in Sydney.

Payment options

One thing you should look out for is shady agreement terms. A good SEO company will not lock you in on a contract that is seemingly unfair in the long run. Most companies, including us, offer affordable packages without the need for a contract. This means you are free to end a plan anytime you want.

Results always differ depending on the SEO company you employ. With our experience in local SEO, we at Rocket SEO ensure you’ll get the best possible ranking on Google with our proven SEO strategies. Call us now at 1300 782 928 and feel free to set up a meeting!

SEO trends for 2018

As a company working within the extremely dynamic online world, it’s imperative that we keep up with the trends in the industry. When it comes to search engine optimisation (SEO), we make it a priority to always understand the best practices. With this knowledge, we are able to consistently and effectively grow your brand online. Here are the SEO trends you’re likely to see in 2018.

User experience

This has always been a major priority for SEO. If you get the rest of your SEO practices right, the user experience of your site will naturally be great. First and foremost, you want those visiting your site to enjoy their stay, increasing their chances of visiting again and maybe even leading them to leave a very valuable review.

Mobile-first indexing

Google has adapted to the growing use in mobile phones and is now indexing mobile sites higher in the rankings than the desktop versions. With this, it’s imperative that your site is not only mobile friendly, but that it is optimised for user perspective.

Voice search

You’ve probably noticed it a lot lately, and it’s a trend that has grown quite rapidly in recent months. When it comes to looking for information online, voice searches are extremely popular, largely due to the constant roll out of new devices that cater specifically for this type of search, like Google Home devices and Siri on iPhone’s.

The rise of voice searching means keyword importance needs to be re-evaluated. Key phrases that consist of natural language and are long-tailed – more than three words and very specific – are rapidly growing in importance.

Search intent

Being aware of why the searcher may be making a particular query will allow you to develop content that will best cater for what they are looking for. If you include specific keywords on various pages of your website the searcher will likely go to at least one of these pages.

Always consider the searchers intent – just browsing, to having an idea of what they want, to knowing exactly what they want.


A long-term trend, this is very much related to the user experience of the website. Users will generally click out of your page if it is taking too long to load, and Google notices this. Your search engine ranking will be penalised if your site takes more than three seconds to load.


Producing rich, quality content has long been a huge aspect of smart SEO. If your content is both informative and relevant then this is a huge plus in Google’s book. Long-form content is also becoming very popular, as users stay on these sorts of pages longer and therefore the page is seen by Google as more informative.

If you’re looking to grow your business in the online sphere through search engine optimisation, we’ve got you covered. At Rocket SEO, our expertise in search engine marketing throughout Sydney will enable your business to generate local leads and expand your customer base. Get in touch today on 1300 782 928!

What is Local SEO?

Local Search Engine Optimisation (SEO) is focused on providing results that are relevant to a searcher based on their current location. When a searcher is looking for a certain product or service, local nearby businesses that supply that product/service will appear. Due to the growing use in mobile devices, and the fact that four out of five people use smartphones to look up local information, local SEO in Sydney is now more important than ever.

When it comes to growing your business, doing so amongst the local market is the best way to do so. Getting local customers in touch with your brand will ensure you have a consistent flow of business, and regular customers are generally the ones who promote your business through word-of-mouth. A good Google My Business profile is the best way to bring in these customers initially.

Google My Business is a free service offered by Google that accompanies a business’ website. Whenever you make a search query looking to find a product or service, you’ll generally be confronted with the local search results, where just three businesses will appear. These are the local results, and each of these listings is the My Business profile of the business. Aiming to appear in the top three is the ultimate goal for many businesses as this will obviously lead to a higher click-through rate. Smart local SEO is how businesses appear in these results.

Reviews are one of the biggest local SEO ranking factors. Reviews include both Google reviews and Facebook reviews so it’s important to garner these across all platforms. Doing so will tell Google that your company is reputable, and in turn your ranking will boost. Getting customers to review your business can be difficult but offering incentives can be a good way for them to do so – you will no doubt reap the benefits.

It’s imperative that for your Google My Business profile for be successful, all the little details need to be on point. Your contact information such as your phone number and address, as well as the hours in which your company operates must match the information listed on your website, and anywhere else this information may be listed. If there are differences between any of this information, Google will notice this and your ranking will be affected. The aim is to become popular enough in your area that your business is displayed in the top 3 listings in the local results, as these are the businesses that searchers generally choose.

Our local SEO strategies at Rocket SEO are sure to expand your brand awareness. We have the knowledge and expertise to employ tactics that will increase your Google ranking, allowing you to reach more local customers and further grow your brand. Keen to get started? Give us a call today on 1300 782 928!

How blogging can help your SEO

Companies who blog on their website generally gain around twice as much traffic on their website as those who do not. There are several reasons why this is the case, and these will be discussed below. Blogging has been an effective SEO method for years, and anyone with an interest in SEO throughout Sydney will know how important it is in expanding a business’ online presence and therefore brand awareness.

As well as increasing company credibility, blogging smart and blogging often will increase your ranking on Google, and we all know how beneficial this can be.

Search engines are consistently monitoring how regularly websites are updated. If a site is not frequently updated, its ranking will drop, as Google will recognise this site as unimportant. Posting blogs is a very natural way to keep updating your website. It will tell Google that your site is constantly being looked after and therefore a good place to visit for users. It’s quite difficult to update a website naturally in other ways, so blog posting is the best way to do so.

Increasing the number of pages on your website, giving Google more pages to index, will reap huge SEO benefits also. Each blog post will have its own page, so there’s a greater chance more of your website will appear on search engine results, and therefore a greater chance you’ll receive more website traffic. You’ll also be able to use more keywords and broaden the types of keywords you use, so there’ll be a higher chance your website appears for a wide range of search queries. On top of all this, search engines will be able to better understand what your website is about if your blog topics are all surrounding a certain genre, and this will make your brand more reputable when it comes to that genre.

Smart blogging can also increase the user visit length on your website. If many searchers go onto your site but then click ‘back’ within seconds, Google will pick up on this and view your site as irrelevant, plummeting your ranking. However, a blog is a great way to create quality, engaging content that users will want to read, and ultimately stay on your site for minutes on end. Google will see that your site is a place people want to visit and somewhere users can go to find the information relating to their search queries.

Looking to enhance your brand awareness? Blogging is one of the best ways to do so. At Rocket SEO, we understand effective blogging methods and employ these methods to allow our clients to reach more local customers. Give us a call today on 1300 782 928 for a better internet marketing strategy!

How to pick the right keywords

Selecting the right keywords for your website is undoubtedly one of the most important aspects of gaining a high ranking on search engines. Producing quality content is key for search engine optimisation (SEO), and if this content contains keywords that your market will likely be searching, then your site is well on the way to a high Google ranking.

For a long time, using the right keywords on a website has been one of the most effective methods of smart SEO. Having the right keywords will allow Google to understand what your content is about, and therefore allow your site to rank well for certain queries. With Google updates coming out fairly regularly, and a lot of these relating to keywords, it’s important to keep on top of these updates and understand what Google will both reward and penalise. Above all, it’s imperative to use keywords naturally, and not to overdo them.

However, how do you pick the right keywords for your specific website?

Research. Research is key. Understanding the market in which you operate will allow you to understand the kind of thing that market will be searching on Google.

Brainstorming ideas will go a long way. It’s important to think about what you’d search if you were looking for the products or services that your company offers. Or to ponder the phrases you’d search at the different stages of purchasing a product, e.g. just browsing, to having an idea of what you want, to knowing exactly what you want.

If your business primarily serves a local area, using the name of the suburb as a keyword can be very beneficial as Google will rank this for searches performed in that area.

There are three ways that keywords are classified – head, body and long tail. Head keywords consist of one to two words, are very broad, and will produce a lot of results e.g. ‘sunglasses’. Body keywords involve two to three words and will yield a medium amount of search results e.g. ‘men’s sunglasses’. Long tail keywords are those containing four or more words. They produce a low amount of results and are very specific e.g. ‘black and gold men’s sunglasses’. Ranking for long tail keywords is now more important than ever.

Nowadays, more people are accessing search engines already knowing what it is they want, so their search query tends to be very specific, like the long tail phrase above. If your site ranks well for specific phrases then you’re likely to see a lot more conversion, that is, your products or services are more likely to be purchased, for example.

With our expertise in all things internet marketing, we at Rocket SEO understand the most effective methods when it comes to SEO in Sydney. We know what keywords to use and when to use them, enabling your website to gain the best possible ranking. For the best internet marketing strategy that will reach more local customers, give us a call today on 1300 782 928 and lets get started!

The importance of backlinking

Backlinking is one of the most important components when it comes to quality search engine optimisation (SEO) in the current web environment. If you are familiar with SEO in Wollongong, you’ve likely heard of backlinking. If you’re not, then read on to see what it means in a nutshell, and why it is so important to a thriving website.

Backlinks are the links on other websites that direct their users to your website. Having a lot of backlinks is one way for Google to recognise your website as reputable, and in turn drive your site higher up on the Google rankings. However, there is a catch.

If a site could have a number of self-imposed backlinks and achieve a great ranking, it would be too crowded at the top. Google is smarter than this, as we all know, and it makes sure that the backlinks for a site come from websites that contain quality, relatable content. If you’re running a website related to sport, for example, and you have backlinks from other sites relating to finance, Google will pick up on this and you’ll likely be penalised.

When a lot of related websites start to refer to your site for information, Google will recognise your site as one of the most reputable sources of information regarding your topic on the web. Think of backlinks as recommendations.

With Google search algorithm updates coming out quite regularly, it’s important that each update is understood so the right tactics can be employed on a website. Understanding the gist of Google’s search engine algorithms is especially vital in terms of backlinking, as it’s an area in which a lot of sites suffer. Knowing what Google will reward will in turn allow a developer to create a website that will rank well and therefore bring in more traffic.

The best way to receive quality backlinks is by creating a site consisting of valuable, useful and relatable content. If you do so, sites will link to you by default, letting users know that the information they seek can be easily found on your site. Building alliances with other sites is also a smart option. While it’ll likely be hard to develop a relationship with a competing site, doing so with a site from a similar industry will allow you to help each other out by both receiving relevant backlinks.

Looking to attract more local customers? We at Rocket SEO offer the best in internet marketing, with expertise in SEO and Google AdWords throughout Sydney. Our proven services are tailored to small businesses – we know what will work for you. Get in touch today at 1300 782 928 for a better internet marketing strategy!