3 simple ways to prevent spam from your website

Everybody will experience some form of spam in their lives. Whether it be unwanted emails from an unknown contact or annoying posts on your website. For website owners, spam can be a tricky thing to avoid and annoying to deal with. Luckily there is software available to combat spam and stop it from overloading your website. Below are three simple ways to prevent spam from going on your website.

Secure your site

One of the first prevention methods that come to mind is securing your website. Monitoring the security of your website is highly important especially if there is confidential information on your page. To minimise the chances of being hacked, simply double checking the level of security your server offers and the patches your website uses is crucial. More ways to avoid low security is to check and strengthen passwords, avoid downloading malicious files and keeping your computer software updated. Avoiding letting your users upload their own files is also advised as simply changing their account display picture can carry malicious content.

Another way to double check your security is of high quality is to install website security tools. Like plugins, there are a variety of programs to install that range from software that helps secure it to programs that monitor and test your website’s security. Securing your site is an overall safe way to protect not only your website but also your computer.

CAPTCHA

A very popular form of a plugin, CAPTCHA is a great feature to have on your website when deflecting spammers. The software in which double checks the credential of your users by giving them questions a robot can’t answer such as deciphering the numbers and letter, ensures that the users aren’t spam-bots. Even though it won’t prevent human spammers, it is narrowing down the access of spam-bots and helping you reduce the spam on your website. This is a great method for forums and websites where customers make purchases online.

Plugins

Similar to CAPTCHA, there are plenty of other anti-spam plugins that are available to be used on your website to stop spammers. It is advised to look into the different range of plugins to see which one would be best for your website and which you would benefit best from. This would be one of the easiest ways to fight spam as it regulates and checks your website for spam and if found they block the user and comments. Compared to CAPTCHA, this method of defense isn’t visible so it would be the most secure form as it can pick up underlying scam-bots and scammers who aren’t aware.

To defend your website from spam and potential hackers, these are valuable methods to invest and utilise in order to protect your website. For further website enquiries and SEO services, Rocket SEO is an established SEO company in Australia that loves to help clients with their website needs. Give us a call today on 1300 300 993 to discuss any questions about your website!

How to know when it’s time to upgrade your website

Now that 2019 is in full swing, it is time to make sure your business is set up for the year. It is crucial to have your business updated to keep your business running to keep those customers rolling in. A vital part of your business (and one of the first point of contacts with the customer) is your website. This means you need to ensure your website is up to scratch and relevant in order to keep your customers interested and coming back for more.

So does this new year have a new website on the horizon? Here are indications that it is time to update your website.

The design

Firstly, you’ll need to look at your overall design. How does it look? Is it cluttered? Can the user easily navigate through it? Put yourself in the reader’s shoes- is your website attractive and easy to use. There is nothing worse than going on a website and being overwhelmed by the content or not knowing where to go and what to look for. Simple: it’ll drive customers away to look for a cleaner and simpler website.

A few easy ways to fix this is to scrap the design and establish a fresh layout. Make it less confusing and minimise any clutter so the viewer knows exactly what they are looking for and how they can find it. Give them a simple layout, make use of white space and use attractive graphics; this means colours, images, and text. Use a menu and offer links to minimise text and allow them to navigate when needed. Use familiar logos for features such as your social media accounts so people can see what socials you are on and how to find it.

User experience

Following on the above tip, let’s extend on the user experience. How does your website rate? With Google Test My Site, you can get a rating on your business site and what needs improvement. Customers don’t want to be stuck waiting for content to load; they expect a fast working site. So you’ll need to decipher looking at your score and using the page whether your site needs to quicken up its pace.

Can you access your site on your phone or tablet? Is it mobile compatible? These days, everyone has some sort of smartphone or tablet meaning not everyone is viewing your site on a computer screen. Your website should be adaptable to all devices in order to allow the user to gain more out of their experience.

How is the content?

Out with the old and in with the new! How is your content? Make sure to maintain any old content that is no longer relevant and adding content that is relevant. There is no use having a prime part of your homepage advertising an event that happened weeks- or in some cases- months ago. Of course, blogs are meant to be archived but even going through and updating any links referenced that may have been changed over time could benefit you also. Nothing worse than landing on a page that no longer exists!

So in order to look organised and sound like you know what you are doing if you have any calendars or event tabs; make sure they are frequently updated and there aren’t any promotions for an event that has already happened sitting on your homepage.

If you find these tips apply to your site, feel free to contact us at Rocket SEO as keeping your website relevant and up-to-date is important to us. We can consult and help create a plan to upgrade your website using our SEO services and tools to identify what needs changing and the best way to do it. If you’d like to find out how we can upgrade your website, give us a call on 1300 300 993 to speak to an SEO consultant today.

Finding new customers with your website

With everyone online, your business’ website is more than likely, your first point of contact with the customer. This means your website needs to be captivating and enticing to the customer whilst capable of finding new customers. Does my website do this? Well no need to worry, we’ve found ways to help find customers through your website.

Social media pages

Social media is an essential tool for finding customers. Does your website link and feature your social media? If not, that is something you might want to get on very quickly as this is how a lot of people can find your business. By being on social media, you can make your website a landing page and consequently generate interest. Therefore, having your website linked to your social accounts is an important necessity to obtain new customers. Another key factor of social media is that you can publish that refer and promote your website.

Pay per click (PPC)

Usually, a job done by paid professionals such as Rocket SEO, search engine marketing can improve the ranking of your website and in hand, drive more customers to your website. A model of paid search engine marketing is PPC, or also, pay per click. This means you are paying with each click you get to your website but is an effective way to gain customers using your website. By utilising PPC you can have your website advertised to gain customers.

SEO & keywords

A more organic way to have your website exposed in search engine results is to focus on the keywords used in your website. Another service Rocket SEO provides, SEO puts your website at a higher place, allowing it to obtain more customers through top position. Using relevant keywords that are relevant to your business and clients will increase your chances of visibility.

Blogging

Working with SEO, blogging is a strong method to improve your positioning on search results. By incorporating keywords in your posts, it’ll develop and boost your websites rank. Furthermore, once your blog appears in search results, your blog itself can grab the attention of future customers. So, make sure to publish engaging blogs to catch the attention of potential clients.

Be more relatable

Finally, one of the simplest ways to find new customers is to make it more relatable. This means not overwhelming the reader with technical jargon only a professional will understand. Most of the time, the customers won’t understand the ins and outs of your products, hence why they are looking it up. By simply explaining and not getting too caught up in the technical, your website will be attractive, relatable and easy for the customer to understand.

If you are interested in incorporating these tips into your website, don’t be afraid to hire a professional SEO consultant to ensure these methods are done to a high extent. An established SEO company in Australia, here at Rocket SEO we help our clients improve their websites in search marketing. Feel free to contact us by giving us a call on 1300 300 993.

Website trends for 2019

Now that everyone is fully getting settled into the new year, it is time to get updated with all the new trends that 2019 has brought in. With previous years providing new trends and technology styles, it can be hard to wrap your head over what is new on our screens and how to incorporate it onto your site. But we are here to help you, here are our top predictions for website trends this year:

Three-dimensional illustrations

With all the advanced technology that has been created, it is no shock that we’ve moved past the simplicity of a still image. Through time we’ve had motion pictures, videos and now the newest trend to emerge is the cross between digital and physical image, 3D illustrations. A great way to capture the attention of your audience and a nice addition to make your page more attractive, 3-dimensional illustrations might be the right choice for you.

Takeover of chatbots

Recently over the past few years, we have seen the introduction and rocketing success and arrival of chatbots. Whether you sell furniture or offer a service, with the ability to customise in order to suit your website; chatbots can benefit you greatly. This year it is expected for chatbots to be on many websites, assisting customers and answering questions out of business hours.

Serifs everywhere

Gone are the days of fancy fonts and texts headlining your websites. Like many retro trends; classic old Sans is back like never before, with popular sites like MailChimp already flaunting it. This year Serif is expected to make a comeback with its simplicity and clean readability being utilised for all text purposes from headers to long bodies of copy.

Black and white

No longer will you be filling your screen with as much colour as possible, experimenting with shades of black and white is the best new thing. Losing the focus on colour allows your page to be simple yet elegant whilst creating a clean and fresh look for the reader to see. But if you wanted to still include colour, adding a feature colour can complement your site and provide further emphasis.

Minimalism

If you haven’t suspected it yet from the above trends, get ready because it is all about keeping it short and simple with the help of white space! Minimalism is making its mark on our screens, already used as a go-to for clean and tidy websites, this trend is becoming a popular choice. By having less on your site and keeping it clear, your audience won’t be overwhelmed and confused about how to use your website and in turn, generate more usage.

These trends have already started to make their mark on websites globally but be prepared for it to take off over the upcoming year. Here at Rocket SEO, we recommend utilising such trends to keep your website dated and engaging. With limitless knowledge on social media and SEO services, we assist Australian’s in making the right decision for their online presence. For further information on website development and SEO across Australia, contact us on 1300 300 993!

3 off-page SEO techniques that matter

The success of your SEO strategy isn’t merely determined by how well-optimised your web content is, how well-placed your internal links are and how smooth your website’s user experience is. Google also looks at how much impact your site is making on other pages across the world wide web. This is where off-page SEO comes into play.

Having a high ranking on Google is partly a popularity contest. If you’re interested in search engine optimisation in Sydney, you must keep tabs on the external pages that link to your website in order to stay afloat in a sea of competition.

We at Rocket SEO won’t only work to improve the on-page ranking factors of your website—we’ll also direct our efforts towards improving your site’s credibility and ability to rank by creating high-quality links outside the parameters of your site. Here are some off-page SEO techniques that certainly help.

Guest blogging

It’s fulfilling to have an article of yours published on a popular blog site since you know a lot of people will get to read and engage with it. But what’s more rewarding is if you make this article link back to your website.

Guest blogging is one of the most effective link building techniques business owners can employ to build their reputation not only in the eyes of search engines but also in the eyes of their readers.

To get started, look for an authoritative site that features guest posts that are relevant to your industry. Study the people that usually interact with the posted articles and assess if your write-ups will sit well with that type of audience. If you find it to be a great place for your articles, write away and get your message across.

Social sharing

It’s still a debate whether search engine rankings and social media “likes” and “shares” are connected or not. However, you’d be silly to look past the benefits your business can reap from social media marketing.

Doing well on social media platforms gives your brand a whole new level of exposure. If you think about it, having a strong social media presence means that you constantly get a lot of people engaging with your posts.

Look at this as an opportunity—share your website on your well-established social media profile in order to skyrocket your website traffic.

Videos

YouTube gets many millions of visitors a day. Over the years, SEO professionals in the Sydney and in other vibrant business districts have learnt to use YouTube videos to increase the traffic of websites.

Videos from all-powerful video sharing sites like YouTube are easily seen on search results. This makes these platforms a great vehicle for giving both your brand’s name and website URL more exposure.

Uploading compelling, high-quality videos with optimised video descriptions, titles and links will go a long way.


If you’re looking for professionals who can take care of both the on-page and off-page aspects of your website’s SEO, look no further than Rocket SEO. Our expertise in search engine optimisation will allow your business to generate more local leads and get more sales. Call us on 1300 300 993 to get started!

Social media marketing: how it changed businesses

Social media marketing is a tactic that’s impossible to look past today where nearly half of the world’s population are on at least one social networking platform.

Establishing your brand on the right social media platforms takes fairly less effort compared to other kinds of marketing strategies we have today; however, it will take you a long way when carried out properly.

Google Ads in Sydney and in other areas where competition amongst businesses is always tight involves a lot of planning, creativity and getting to know both your potential customers and current clients.

It may seem like a lot of work at first but once you get your brand out there and get yourself clued up on what your target audience wants, the rest will be a cinch. Here are several facts about social media marketing and why it’s been a gamechanger in the advertising industry.

It keeps your brand relevant and up to the minute

Being on social media gives you the chance to capitalise on the latest trends—this is especially effective for businesses that are aimed at millennial consumers.

Opting for social media marketing also means you’ll be in the loop with what people say about your brand and how your competitors are doing. This will give you the convenience of overseeing the things that work wonders for your brand as well as those that aren’t working, bringing loads of opportunities for further enhancements.

It allows one-one-one engagement with your audience

One thing that sets social media apart from any other marketing platform is it allows brands to directly get in touch with their audience.

Beyond the engaging, well-thought-out promotional materials that a business puts up on their profile, they’ll be able to answer a customer’s questions and respond to complaints and other issues anytime and anywhere.

Your brand’s social media profile acts as a place that accommodates every exchange between you and your audience, including feedback, questions and complaints without the need to scroll through long emails.

Platforms like Facebook and Twitter can fill you in on what your consumers are thinking about—then act on these pieces of info to improve your brand.

It lets you track results

Adding to the previous points, social media marketing allows you to track the results of your posts and tweak your strategy according to all these data.

Eventually, you’ll get a good grasp of the kind of posts that garner lots of engagements as well as the ones that flop. This makes planning your social media campaign a lot less tricky. Compared to other marketing strategies, it’s easier to get into the swing of things in social media marketing.

It’s interconnected with other internet marketing strategies

While it’s debatable whether social links contribute to search engine rankings or not, professional SEO specialists in Sydney have stressed that having a strong social media presence can significantly increase website traffic.

Having a formidable social media presence also helps if you’re employing other strategies such as video marketing and content marketing.


We at Rocket SEO can come up with the right social media marketing strategies and help you along the tricky process of establishing your brand on Facebook or Instagram. Give us a call on 1300 300 993 to get started!

SEO tactics to avoid

Having a search engine optimisation strategy is a great way to keep the online presence of your business healthy. There are many tactics that you can use to continue to reap the benefits of SEO. But, SEO in Sydney is also constantly changing and old strategies are constantly being tossed aside in favour of new SEO strategies so that businesses can keep their precious Page 1 positions.

But, throughout the history of SEO, there have always been those tactics that need to be avoided at all costs. If you want to keep your SEO fresh and healthy, here are some of those broken and outdated tactics that you shouldn’t be using.

Keyword cramming

Keywords are one of the things that make up SEO. Keywords are the words and phrases that help your website get recognised by Google. That would mean that the more keywords you put into your copy, the better your website will look for Google. Unfortunately, this is not the case.

Google can see when you’re trying to cram as many keywords as you can into your copy, and it will penalise you if you put in too many keywords in close proximity with each other. Not only that but trying to cram as many keywords as you can into a paragraph or two of text makes your copy very difficult for your readers to understand. When putting keywords into your copy, make sure to space them all out so that your copy isn’t penalised by Google and is easy to read.

Writing for Google rather than your readers

This point shares some relevance with the previous point, as keyword cramming is an example of writing for Google rather than writing for your readers. The evolution of SEO is a result of the evolution of Google, and the development of Google has meant that it can pick up less obvious keywords than it used to be.

Whereas previously, you had to be very exact as where your keywords were placed in order to get them noticed, Google can now pick up your keywords if they’re separated by spaces, letters and even other words, making it much easier to properly incorporate keywords into your copy.

Creating a page for every single keyword variation

When SEO began, the way to get your pages recognised by Google was to create a page for every single variation of your keywords. However, over the years Google developed RankBrain, which is Google’s artificial intelligence (AI) system.

RankBrain is able to help Google with many different things, including ranking pages based of the number of keywords. This means that although RankBrain helps Google pick up keyword cramming and other inconsistencies, it also allows your keyword placement to be more spaced, fluid and readable.

At Rocket SEO, we’re always on top of the constant evolution that both Google and SEO go through, and we utilise that knowledge to keep the online presences of many businesses relevant and healthy. If you like to find out how we can improve the online presence of your business through SEO, give us a call on 1300 300 993 today.

4 tips to optimise your Google My Business listing

In any SEO campaign in Sydney, it’s crucial not to gloss over the importance of adding one’s local business to Google My Business (GMB) and optimising it as this significantly increases your firm’s findability on Google Search and Maps. It also helps searchers obtain all the important details about your business (including opening hours, address and contact details) straightforwardly, should they look your business up on Google.

Keeping your GMB listing optimised all the time does a lot to your business’ online presence in many ways. Not only will it help by making your website rank better, but it will also allow you to manage your reviews, control all the easily-accessible information about your business and learn more about your potential customers through special analytics from ‘Insights’.

In this month’s article, we’ll be providing effective tips to optimise your business’ GMB listing and enjoy the maximum benefits of it.

Provide every detail Google’s asking for

When creating a GMB listing, Google will ask you to fill in a number of blanks to complete your page. As much as possible, don’t miss anything out. This is important not only to provide your searchers with all the important information with just a click but also because if you leave an area blank, ANYONE can add in missing information—giving your competitors the chance to sabotage your listing.

 

 

Make use of Google My Business Posts

This is a fantastic feature that allows you to have a bit of fun while enhancing how Google presents your company in search engine results pages (SERPs). Google Posts act along the lines of social media posts and mini-advertisements which show up alongside a business’ GMB listing.

With the endless possibilities in Posts, you’ll never run out of things to publish. Some ideas include:

  • A short description and a link to one of your rocking blog posts
  • Featured products and/or services
  • Sales and promos
  • Events
  • Catchy calls to action

 

 

Answer people’s questions

As the name would suggest, Questions & Answers is a feature from Google My Business that allows people to ask questions about your business with which you have to answer. It gathers all the answered questions in one place for people to conveniently read through, behaving like a real-time frequently asked question (FAQ) page.

 

Encourage your customers to leave GMB online reviews

When your customers leave authentic positive reviews on your Google My Business listing, it builds a solid foundation of trust amongst your audience, all the while increasing your search engine rankings. Taking the time to ask your happiest customers to drop truthful reviews allows you to stand out in the competition.

 

 

Another tip is to respond to your reviews, both positive and negative, in a professional way. This lets your audience know that you care about your customers’ opinions and experiences and are going above and beyond to improve customer satisfaction.


To help you create and optimise your Google My Business page, trust some of the best SEO experts in the Wollongong area. With our effective search engine optimisation strategies at Rocket SEO, you’ll generate local leads and bring in more customers to your business. Give us a call on 1300 300 993 to get started!

 

 

 

A beginner’s guide to structured data markup

Structured data markup or “Schema” is a feature that has changed the search marketing game forever. While it’s been around since 2011, there are still lots of confusion going around it. If you’ve only begun your journey in SEO, it’s only natural that you find this topic confusing.

To help you understand the concept better, let’s define “structured data” in a general sense. Structured data is basically information that is organised. A good representation for this is a table with labelled rows and columns that puts various data—such as phone numbers, addresses, dates, people and places—in order.

It’s also along the lines of a passport ID page wherein all the data are labelled, which effectively sets every bit of information apart from one another.

What is schema markup?

In 2011, some of the largest search engines in the world—Google, Bing, Yahoo! and Yandex—gathered to support one semantic vocabulary that can be added to HTML codes to represent various entities and attributes better in search engine results pages (SERPs). This takes the name “Schema.org” or “Schema”.

Schema helps search engines get a better grasp of a website’s content for more comprehensible and accurate search engine results. It tells search engines what your content means; otherwise, it’s practically just a bunch of words, making your website fall behind the large sea of competition.

How do search engines show structured data?

Here are some ways structured data markup shows in SERPs.

Rich cards and snippets

Rich snippets have been around for quite a while in SERPs. Search engines have been developing this to display more important info about the page.

With the help of schema markup, search engines can now identify if this certain result is a person, a product, a review or a business.

Rich cards are a variant of snippets but are designed specifically for mobile devices.

Carousels

As the name suggests itself, these are multiple rich results that are displayed in a carousel style.

Breadcrumbs

Breadcrumbs are navigational schemes that let users see how a webpage is connected to the homepage.

Knowledge Graph

When a user looks for a specific brand, a box appears on the right-hand side of the search results engine page. This is what we call the knowledge graph. Upping your website’s schema allows you to edit all the information you want to show in this area.


It’s an ongoing myth that integrating structured data markup into your website immediately guarantees rich snippets or cards. A lot of times, these won’t appear at all.

One thing we can confirm is that adding schema markup to your website means search engines will understand your data more, which results in an improvement in your rankings.

We at Rocket SEO can help you step up your website’s structured data markup, which will result in rich results and an increase in your search engine rankings. For professional assistance in local SEO in Sydney, call 1300 300 993 now.

 

The role of social media in SEO

In recent years, many marketers have started using social media to boost businesses’ SEO in Gold Coast and surrounding areas.

Facebook, Instagram, Twitter, YouTube and LinkedIn are only some of the most popular networking sites that companies use nowadays – and they’re worth to SEO has long been debated.

Though these don’t directly influence your search engine ranking, social media sites can actually play a substantial role in improving your business’ online presence.

To help you understand, here are some of social media’s key contributions to the world of SEO:

Opportunities for link building

One of the most important ranking factor is link building. Having high quality links can send signals to search engines that your website is worthy of ranking higher.

Because of social media marketing’s creative nature and wide reach, there’s a greater chance that your content would be picked up by influential websites, earning your brand an authentic and authoritative inbound link.

 

(Source: Backlinko)

 

Lead customers to your website

Like websites, social media profiles rank on search engines too, therefore increasing your overall online visibility.

 

 

Nowadays, many people prefer to browse through a business’ social media profile first even before their website to get to know the brand on a more personal level.

Posting content that will lead them directly to your website can give your page a higher click-through rate, improving your SEO health.

Increase brand awareness

Though brand awareness doesn’t directly impact SEO, it still is a significant factor to making your road to page one easier.

SEO is all about boosting your brand’s online presence, so having people share your content through these social media channels can really help your cause.


Because social media marketing is a relatively new SEO strategy, we’re sure there are certain features in each platform that are yet to be discovered and proven effective.

However, there’s definitely more to social media marketing than just SEO. It can altogether promote your business, increase customer engagement and build your brand’s credibility.

To learn how we can assist you with search engine optimisation for your business, talk with our professional team on 1300 300 993 today.