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Social media marketing: how it changed businesses

Social media marketing is a tactic that’s impossible to look past today where nearly half of the world’s population are on at least one social networking platform. Establishing your brand on the right social media platforms takes fairly less effort compared to other kinds of marketing strategies we have today; however, it will take you […]

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SEO tactics to avoid

Having a search engine optimisation strategy is a great way to keep the online presence of your business healthy. There are many tactics that you can use to continue to reap the benefits of SEO. But, SEO in Sydney is also constantly changing and old strategies are constantly being tossed aside in favour of new […]

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4 tips to optimise your Google My Business listing

In any SEO campaign in Sydney, it’s crucial not to gloss over the importance of adding one’s local business to Google My Business (GMB) and optimising it as this significantly increases your firm’s findability on Google Search and Maps. It also helps searchers obtain all the important details about your business (including opening hours, address […]

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A beginner’s guide to structured data markup

Structured data markup or “Schema” is a feature that has changed the search marketing game forever. While it’s been around since 2011, there are still lots of confusion going around it. If you’ve only begun your journey in SEO, it’s only natural that you find this topic confusing. To help you understand the concept better, […]

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The role of social media in SEO

In recent years, many marketers have started using social media to boost businesses’ SEO in Gold Coast and surrounding areas. Facebook, Instagram, Twitter, YouTube and LinkedIn are only some of the most popular networking sites that companies use nowadays – and they’re worth to SEO has long been debated. Though these don’t directly influence your search […]

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