In any SEO campaign in Sydney, it’s crucial not to gloss over the importance of adding one’s local business to Google My Business (GMB) and optimising it as this significantly increases your firm’s findability on Google Search and Maps. It also helps searchers obtain all the important details about your business (including opening hours, address and contact details) straightforwardly, should they look your business up on Google.
Keeping your GMB listing optimised all the time does a lot to your business’ online presence in many ways. Not only will it help by making your website rank better, but it will also allow you to manage your reviews, control all the easily-accessible information about your business and learn more about your potential customers through special analytics from ‘Insights’.
In this month’s article, we’ll be providing effective tips to optimise your business’ GMB listing and enjoy the maximum benefits of it.
Provide every detail Google’s asking for
When creating a GMB listing, Google will ask you to fill in a number of blanks to complete your page. As much as possible, don’t miss anything out. This is important not only to provide your searchers with all the important information with just a click but also because if you leave an area blank, ANYONE can add in missing information—giving your competitors the chance to sabotage your listing.
Make use of Google My Business Posts
This is a fantastic feature that allows you to have a bit of fun while enhancing how Google presents your company in search engine results pages (SERPs). Google Posts act along the lines of social media posts and mini-advertisements which show up alongside a business’ GMB listing.
With the endless possibilities in Posts, you’ll never run out of things to publish. Some ideas include:
- A short description and a link to one of your rocking blog posts
- Featured products and/or services
- Sales and promos
- Catchy calls to action
Answer people’s questions
As the name would suggest, Questions & Answers is a feature from Google My Business that allows people to ask questions about your business with which you have to answer. It gathers all the answered questions in one place for people to conveniently read through, behaving like a real-time frequently asked question (FAQ) page.
Encourage your customers to leave GMB online reviews
When your customers leave authentic positive reviews on your Google My Business listing, it builds a solid foundation of trust amongst your audience, all the while increasing your search engine rankings. Taking the time to ask your happiest customers to drop truthful reviews allows you to stand out in the competition.
Another tip is to respond to your reviews, both positive and negative, in a professional way. This lets your audience know that you care about your customers’ opinions and experiences and are going above and beyond to improve customer satisfaction.
To help you create and optimise your Google My Business page, trust some of the best SEO experts in the Wollongong area. With our effective search engine optimisation strategies at Rocket SEO, you’ll generate local leads and bring in more customers to your business. Give us a call on 1300 782 928 to get started!